The book is a delightful combination of serious marketing insights and trivia about the band, including some great photos from the Dead’s archive. It doesn’t take long to read, and you can justify the time spent as work-related.
Here are just a few of the marketing lessons:
1. Create a unique business model
2. Build a diverse team
3. Embrace technology
4. Establish a new category
5. Bring people on an odyssey
I highly recommend the book for some very useful marketing insights presented in a user-friendly way. David and Brian’s text is thoughtful and teases the lessons out of the Dead’s history in a way that is relevant, topical, and never feels forced. The lessons are buttressed with current examples from companies that have tried similar things. A great beach read for Type-A marketers who have trouble leaving their work behind.












Hi, Theresa -- and David --
Thanks for the comments. I think David is on to something here. Deadheads take note!
Posted by: Nick Morgan | August 03, 2010 at 09:09 AM
HI Nick,
as an European I used to dream of meeting a Deadhead. There were none where I grew up :)
The Dead were unique and that's what made them special, of course but they also created a movement around themselves (just like successful bloggers today do) and that seemed like their most powerful marketing weapon.
Posted by: Theresa Walsh | August 02, 2010 at 01:45 AM
Thanks Nick!
What is especially cool about this book is that I have so much new fodder for speaking!!
David
Posted by: David Meerman Scott | July 30, 2010 at 12:15 PM