IN THIS SERIES

• 1. David Meerman-Scott
• 2. Sally Hogshead
• 3. Seth Godin
• 4. Daniel Pink
• 5. Chip and Dan Heath
• 6. Michael Mauboussin
• 7. Keith Ferrazzi
• 8. Greg Mortenson
• 9. Chris Brogan
• 10. Bishop T.D. Jakes

Keith Ferrazzi is the author of Never Eat Alone: And Other Secrets to Success, One Relationship at a Time, and – more recently – Who’s Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success--and Won't Let You Fail.  Clearly, he’s not afraid of long book titles.  Keith is also the CEO of Ferrazzi Greenlight, a sales and marketing consulting company, and a professional speaker. 

He’s also one of the most networked people on the planet.  He will tell you it’s all about forging deep, real connection with people – and helping each other – but his address book must be one of the most envied in the world.  Both books give very thorough instructions in how to build your own network and make meaningful use of them. 

Keith’s central 2 messages are:  (1) don’t make small talk, make deep connections and (2) create a network of a small number of people who ‘have your back’ – who will tell you the truth and expect the truth in return.  In an era where Americans – and indeed the Western world – are increasingly isolated, it’s timely advice.  Keith is a good speaker, and one who involves the audience in his talks.  You can see him here, being vulnerable on Larry King: http://bit.ly/b4ZoCQ and here: http://bit.ly/90kQsb, launching Who’s Got Your Back around Arianna Huffington’s pool.  Now there’s a connection.