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March 05, 2010 | 1 Comments

Current Speakers and their Books – IX: Chris Brogan

Chris Brogan is a giant in the field of social media.  He’s a blogger extraordinaire (http://www.chrisbrogan.com/), an author, a speaker, and he runs a company called New Marketing Labs, a “new media marketing agency.”  His big book, written with Julien Smith, is Trust Agents:  Using the Web to Build Influence, Improve Reputation, and Earn Trust (http://bit.ly/ayzRkR) and it’s a New York Times bestseller.  His latest is called Social Media 101:  Tactics and Tips to Develop Your Business Online, a collection of the best bits from his blog (http://bit.ly/c0bUd7) with a little more besides. 

You can see him speaking here: http://bit.ly/29ldmv.  What sets Chris apart as a speaker is that he makes the room feel small and cozy by having a conversation with the audience.  And he’s truly passionate about the subject.  Check out his blog, or one of his YouTube videos to see what I mean.  I talk about four steps to authenticity (and charisma) in my book Trust Me, and the first thing that occurred to me when I saw Chris speaking is that he has all four steps down, making him a truly authentic speaker, and one that people all over the world want to see.  He’s open to the audience, he’s connected with them, he’s passionate, and he listens.  That’s what it takes to be authentic, and that’s what Chris manages.  It’s not easy to do, and I recommend heartily checking out Chris in all his media to see how it’s done. 
 

Comments

You're very kind. Thank you for that. To me, connecting is my first job. My most important. Once I get that figured out, I can share information the way people need to hear it. I'm still working on the spine of my speech, but your book was a great way to get me started on reengineering it.

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